Chapter 16 covers meetings and events. This chapter is pretty basic, in that everything it describes is exactly what you would think. It first goes on to describe what a meeting is and what the basic things a person should do before they have a meeting, including things such as: wiring (literally seeing if the wiring works), meeting identification (if people can find where it is), lighting (if the lighting is good), charts (literally if people can read the charts), and screens (if people can read the screens). Once you have taken five minutes to see if the meeting space you chose isn’t on fire, you’re ready to have a meeting.
Past the basic “meeting place requirements,” the chapter explains types of meeting such as open houses and tours. These must include convenient times and places, have parking available, consider restroom occupancy, guests, and safety. Facilitators should also consider emergency procedures for these specific places.
Chapter 18 covers entertainment, sports, and tourism. These are multi-billion dollar companies that generate huge business and tourism. Though large amounts of PR professionals were needed to cover and facilitate advertising and planning for such events in the past, now with new ways of media usage, the PR professional team has increased. Tactics include events such as: movies, concerts, sporting events, travel, stunts, and more.
Usually for large events, advertising is down slowly. This is called a “drip by drip” tactic, where information is released at a steady pace as the event approaches. For example, an event could be planned for March of next year. In April, the event would show up on the sponsored area’s calendars, yet advertisement probably wouldn’t happen till December of next year.
Chapter 21 covers nonprofit, health, and educational organizations. Covered in the previous week’s reading, this chapter now focuses on the tactics best used by PR professionals who are in this specific organization. These specific tactics include: lobbying, litigation, mass demonstrations, boycotts, reconciliation, publicity, creation of events, use of services, creation of educational metarials, and news letters.
Lobying,as described in the previous chapter before, is the act of persuading government officials toward a certain stance on a pseicic issue. This is done at the local and state government levels. For example, a lobbyist could take an official out to lunch and attempt to talk about their desired issue.
Litigation is the act of filing law suits seeking court rulings in favor to t their projects – or these filings could be to block competitive projects.
Mass demonstrations are essentially self explanatory – large gatherings in support for a cause.
Boycotts are like mass demonstrations, only they have more effect. Sometimes these effects last for years but other have little evidence of success.
Reconciliation is the act of covering your mistakes and then improving on your original form to make it look like an organization is doing better than it ever has.
Publicity is having news media provide accessible channels for audience members to view information about your organization.
Creation of events is pretty self explanatory. This is the creation of certain events to attract crowds and make news.
Use of services increases overall public awareness – this encourages the public and families to use the organization’s services as well.
Creation of education materials requires public relations representatives to spend their time preparing educational, help book, or otherwise tutorial-like materials to educate the public.
News letters are used to help post bulletins to the public, either monthly or quarterly.