Chapter 16
Chapter 16 covers meetings and
events. This chapter is pretty basic, in that everything it describes is
exactly what you would think. It first goes on to describe what a meeting is
and what the basic things a person should do before they have a meeting,
including things such as: wiring (literally seeing if the wiring works),
meeting identification (if people can find where it is), lighting (if the
lighting is good), charts (literally if people can read the charts), and
screens (if people can read the screens). Once you have taken five minutes to
see if the meeting space you chose isn’t on fire, you’re ready to have a
meeting.
Past the
basic “meeting place requirements,” the chapter explains types of meeting such
as open houses and tours. These must include convenient times and places, have
parking available, consider restroom occupancy, guests, and safety.
Facilitators should also consider emergency procedures for these specific
places.
Chapter 18
Chapter 18
covers entertainment, sports, and tourism. These are multi-billion dollar
companies that generate huge business and tourism. Though large amounts of PR
professionals were needed to cover and facilitate advertising and planning for
such events in the past, now with new ways of media usage, the PR professional
team has increased. Tactics include events such as: movies, concerts, sporting
events, travel, stunts, and more.
Usually for
large events, advertising is down slowly. This is called a “drip by drip”
tactic, where information is released at a steady pace as the event approaches.
For example, an event could be planned for March of next year. In April, the
event would show up on the sponsored area’s calendars, yet advertisement
probably wouldn’t happen till December of next year.
Chapter 21
Chapter 21 covers nonprofit, health, and educational
organizations. Covered in the previous week’s reading, this chapter now focuses
on the tactics best used by PR professionals who are in this specific
organization. These specific tactics include: lobbying, litigation, mass
demonstrations, boycotts, reconciliation, publicity, creation of events, use of
services, creation of educational metarials, and news letters.
Lobying,as
described in the previous chapter before, is the act of persuading government
officials toward a certain stance on a pseicic issue. This is done at the local
and state government levels. For example, a lobbyist could take an official out
to lunch and attempt to talk about their desired issue.
Litigation
is the act of filing law suits seeking
court rulings in favor to t their projects – or these filings could be to block
competitive projects.
Mass
demonstrations are essentially self explanatory – large gatherings in support
for a cause.
Boycotts
are like mass demonstrations, only they have more effect. Sometimes these
effects last for years but other have little evidence of success.
Reconciliation
is the act of covering your mistakes and then improving on your original form
to make it look like an organization is doing better than it ever has.
Publicity
is having news media provide accessible channels for audience members to view
information about your organization.
Creation of
events is pretty self explanatory. This is the creation of certain events to
attract crowds and make news.
Use of
services increases overall public awareness – this encourages the public and
families to use the organization’s services as well.
Creation of
education materials requires public relations representatives to spend their
time preparing educational, help book, or otherwise tutorial-like materials to
educate the public.
News
letters are used to help post bulletins to the public, either monthly or
quarterly.
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