Chapter 19 goes over politics and government and Public Relation’s involvement in such affairs. The chapter defines what PR organizations are involved with government. It defines PR professional’s roles to actively promote their services, orchestrate fundraising, help develop long range plans and visions, implement campaigns that address social issues, assist with smooth daily operations or crisis management, and spread news of success or crises. Essentially, all these actions involve public relation officials to spread information of governmental policies and/or changes.
The chapter then dissects different types of government starting from federal and going to local. The chapter starts at federal describing its use of communication. Federal agencies employ PR processionals to help embed journalists, recruit, and a plethora of other policy-promoting techniques. In the united states, federal agencies are not allowed to persuade public.
State agencies are then briefly mentioned by the chapter. The state agencies are briefly made up to look like agencies that hire public relations professionals to change the image of their state to
The chapter then steps down a notch to describe local government’s use of communication. The local government, as stated by the reading, has multiple departments. All of which hire specialist to deploy information to citizens about the services they provide. These communication teams also work to make the city look smarter and sharper – these tactics can include sign design, public meeting coordination, etc.
Lobbying is also a profession that PR professionals can go into. Lobbying is the act of influencing a political issue – lobbyists are hired to influence political officials to see into and pay interest to specific issues. The chapter defines lobbying as a “formal process” closely aligned with corporate and organizational governmental relations. In the united states, lobbying represents the interest of business, education, religion, local, national, and government pursuits.
Chapter 20 covers public relations on a global scale. This chapter also highlights the fact that PR has evolved so heavily with the invention of internet, that it’s easy more accessible for PR professionals to have access to jobs that relate to high developed functions in the industrialized nations of the world. However, PR jobs have more opportunities in countries that are multiparty political systems, relatively free press, considerable private ownership of business and industry, have large scale urbanization plans, and relatively high per capita income levels.
The chapter lists some key countries that have high need for people seeking PR jobs in global relations. The chapter first starts with Brazil – being the largest South American nation, it has a matured business market and has a high need for PR professionals. Jumping over to the Middle East, Dubai is becoming a popular destination for many global PR firms. Countries in this area, however, have a low literacy rate. Turkey also has a large economy and modern communication infrastructure. I particularly liked this case study because my close friend recently went back to Turkey after studying there for about five years. She’s now going on a global reputation internship.
The chapter then defines some language and cultural differences including: Power distance (how tolerant a society is), individualism (pits loyalty to one’s self against loyalty to a larger group), uncertainty avoidance (measures how well a society tolerates ambiguity), masculinity / femininity (contrasts competitiveness with compassion and nurturing), and long term versus short term orientation (measuring society’s willingness to consider the tradition of the past).