Chapter 19
Chapter 19 goes over politics and government and Public
Relation’s involvement in such affairs. The chapter defines what PR
organizations are involved with government. It defines PR professional’s roles
to actively promote their services, orchestrate fundraising, help develop long
range plans and visions, implement campaigns that address social issues, assist
with smooth daily operations or crisis management, and spread news of success
or crises. Essentially, all these actions involve public relation officials to
spread information of governmental policies and/or changes.
The chapter
then dissects different types of government starting from federal and going to
local. The chapter starts at federal describing its use of communication.
Federal agencies employ PR processionals to help embed journalists, recruit,
and a plethora of other policy-promoting techniques. In the united states, federal agencies are
not allowed to persuade public.
State
agencies are then briefly mentioned by the chapter. The state agencies are
briefly made up to look like agencies that hire public relations professionals
to change the image of their state to
The chapter
then steps down a notch to describe local government’s use of communication.
The local government, as stated by the reading, has multiple departments. All
of which hire specialist to deploy information to citizens about the services
they provide. These communication teams also work to make the city look smarter
and sharper – these tactics can include sign design, public meeting
coordination, etc.
Lobbying is
also a profession that PR professionals can go into. Lobbying is the act of
influencing a political issue – lobbyists are hired to influence political
officials to see into and pay interest to specific issues. The chapter defines
lobbying as a “formal process” closely aligned with corporate and
organizational governmental relations.
In the united states, lobbying represents the interest of business,
education, religion, local, national, and government pursuits.
Chapter 20
Chapter 20
covers public relations on a global scale. This chapter also highlights the fact
that PR has evolved so heavily with the invention of internet, that it’s easy
more accessible for PR professionals to have access to jobs that relate to high
developed functions in the industrialized nations of the world. However, PR
jobs have more opportunities in countries that are multiparty political
systems, relatively free press, considerable private ownership of business and
industry, have large scale urbanization plans, and relatively high per capita
income levels.
The chapter
lists some key countries that have high need for people seeking PR jobs in
global relations. The chapter first starts with Brazil – being the largest
South American nation, it has a matured business market and has a high need for
PR professionals. Jumping over to the Middle East, Dubai is becoming a popular
destination for many global PR firms. Countries in this area, however, have a
low literacy rate. Turkey also has a large economy and modern communication
infrastructure. I particularly liked this case study because my close friend
recently went back to Turkey after studying there for about five years. She’s
now going on a global reputation internship.
The chapter
then defines some language and cultural differences including: Power distance
(how tolerant a society is), individualism (pits loyalty to one’s self against
loyalty to a larger group), uncertainty avoidance (measures how well a society
tolerates ambiguity), masculinity / femininity (contrasts competitiveness with
compassion and nurturing), and long term versus short term orientation
(measuring society’s willingness to consider the tradition of the past).
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